Xello Has Features. SchooLinks Has an Intergrated Solution
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Platform Philosophy
Content Doesn't Move Students Forward. Workflows Do.
Xello started as a career content platform — videos, assessments, and lessons delivered through a clean interface. That's still the core of what it is. SchooLinks was built differently, we are a workflow and efficiency solution: every student activity automatically flows into reporting, the personalized learning plan, state compliance tracking, and counselor case management. No double entry. No manual exports. No data gap when students move from middle school to high school.
"For other platforms, students only logged in when they were told to because the systems were so cumbersome."
— Patti Coulter, Lead Counselor, Liberty Hill High School, TX
Customer Stories
Xello Districts Chose SchooLinks. Here's What They Said.
From course planning failures to real State Reporting (CCR, CCMR, CCRI, Seals & more) visibility — districts that switched tell it straight.
"Anyone who is thinking about going to SchooLinks should just do it — go to SchooLinks. It is going to change your counseling program. And it can change your whole campus."
— Patti Coulter, Lead Counselor, Liberty Hill High School Read the full story →One Sarasota County district could have had Xello for free. They chose SchooLinks anyway.
SchooLinks was selected on the strength of its CCMR platform and counselor tools — not on price.
Agentic AI
The Only CCR Platform With AI Built Into the Workflow.
Not a chatbot. Not a bolt-on. Agents that do the prep work for you.
SchooLinks agentic agents draft recommendation letters, surface personalized matches, flag students with incomplete FAFSA submissions, pre-fill WBL placement forms, and alert counselors to the students who need attention most — all without leaving the workflows staff already use.
Interactive preview — sample data only
Jordan Alvarez — Grade 12
DraftingRecommendation Letter Agent
Career Recommendation Agent
#1 Match
Healthcare Administration
SOC 11-9111 · Healthcare sector
#2 Match
Social Work
SOC 21-1021 · Community services
#3 Match
Public Health
SOC 11-9121 · Government / Nonprofit
All 6 Agents — Live in SchooLinks
Career Recommendation Agent
4-assessment match with z-score and distance-minimization logic. Statistically validated results counselors can defend.
Live in SchooLinksIn Practice
Before a college planning meeting, a counselor opens the Career Rec Agent for a student. It instantly surfaces their top 3 career matches with scores and mapped CTE pathways — no prep time needed.
Student Insights Agent
Full casefile synthesis before every counselor meeting — GPA, college list, career match, activity history, open alerts.
Live in SchooLinksIn Practice
A counselor with 400+ students clicks "Prepare for meeting" — the agent synthesizes the full student record into a 5-line brief so the counselor walks in prepared, not catching up.
Recommendation Letter Agent
First draft built from student profile data. Counselors edit and send — no starting from a blank page.
Live in SchooLinksIn Practice
A counselor selects a student and clicks "Draft Letter." Within seconds, a personalized first draft appears — grounded in GPA, career goals, and activity history. No blank page.
Form Completion Agent
Bulk-fill WBL placement forms in minutes. Student data pre-populated from the platform — no re-entry.
Live in SchooLinksIn Practice
A CTE coordinator selects 30 students for WBL placements. The agent pre-fills all compliance forms from student records — what used to take a day takes 10 minutes.
Alerts
Proactive flags for gaps, missed milestones, and deadlines. Surface the students who need attention before it's too late.
Live in SchooLinksIn Practice
On March 24, the system flags 15 seniors with incomplete FAFSA — 6 days before the state deadline. The counselor acts. Without the alert, they wouldn't have known until it was too late.
Nudges
Next-best-action recommendations tied to real student activity — not generic reminders.
Live in SchooLinksIn Practice
After a student completes their career assessment, the system nudges their counselor: "Maya Chen finished her assessment — her #1 match aligns with her CTE pathway. Good time for a check-in."
How It Works — The Two-Sided Model
Scoring & Matching Logic
- Z-score normalization across 4 assessments
- Distance-minimization career matching
- SOC, CIP & O*NET validated frameworks
- Cronbach's alpha reliability scoring
- Fully auditable — reproducible by district
Language & Synthesis
- Writes the recommendation language
- Synthesizes casefile summaries
- Interprets scores into plain language
- Never makes a recommendation independently
- No student PII included in any request
Course Planning
Course Planning That Actually Reflects How Your District Works.
Six-year plans. Complex pathways. One configuration panel.
SchooLinks supports 4/6-year course plans, course bundles, automated course sequences, pathway endorsements, NCAA eligibility tracking, and grad requirement configuration — all managed through a transparent admin panel. Counselors can see exactly why a student is on or off track.
4-year plan. No pathway config. No bundles. Credit errors reported.
Pathway
6-year plan · Pathway endorsements · Bundle logic · NCAA toggle · Admin config panel.
Xello’s course planning feature was especially problematic. Coulter explained that one of the major issues was its inability to seamlessly account for transfer credits from students who came from other districts.
— Patti Coulter, Lead Counselor, Liberty Hill High School, TX — on Xello's transfer credit errors
State Reporting
Reporting That Doesn't Need a Data Team to Create.
Xello gives you graphs. SchooLinks gives you accountability.
SchooLinks state reporting is built on verified logic, not self-reported checkboxes. Students cannot complete a reporting indicator without meeting the underlying requirements. Administrators get a real-time indicators (CCMR, CCRI, 3Es, Seals Tracking Etc.) snapshot they can present to their superintendent today.
Interactive preview — sample data only
Schools — Ranked by Readiness
State Reporting Indicators — District-Wide
""better and faster than we have ever done before."
— Brad Kain, Postsecondary Counselor Homewood-Flossmoor High School, IL
Work-Based Learning
Xello has WBL videos and listings. SchooLinks powers WBL program end-to-end.
End-to-end program management — not a video walkthrough.
SchooLinks WBL is complete program infrastructure: an industry partner database, opportunity-to-student matching, e-signature compliance documents, hours and certificate tracking, a full industry partner portal, and Perkins V funding report data — all in one place.
Industry Partner Portal
Partner
Opportunity Posting
Listing
Student Matching
Match
Placement + E-Signature
e-Sign
Hours Tracking
Hours
Certificate Issued
Cert
Perkins V Report
Export
FAFSA Tracking
FAFSA completion can’t be solved by a video. It’s an awareness & coordination problem.
SchooLinks tracks every senior from first awareness to state reconciliation.
SchooLinks delivers a four-phase FAFSA solution: Phase 1 surfaces students who haven't started. Phase 2 delivers an embedded learning plan. Phase 3 is a real-time completion tracker showing where every senior stands — before deadlines, not after. Phase 4 closes the loop: once state reporting arrives at year-end, districts upload the data into SchooLinks to reconcile against students' self-reported submissions.
Phase 1
Awareness
Scope and sequence builder assigns students learning units about FAFSA.
Flagged automatically — no manual list needed
Xello: No equivalentPhase 2
Education
Learning Plan Module
How to Complete the FAFSA — 8 min
✓ Module complete — activity recorded
Phase 3
Tracking
Phase 4
Accountability
Alumni
Your Students Don't Stop Being Your Students When They Graduate.
Xello ends at graduation. SchooLinks has a lifetime model.
SchooLinks alumni retain platform access forever — enabling districts to run postsecondary outcome surveys, verify enrollment through the National Student Clearinghouse, deploy near-peer mentoring, and build a longitudinal outcomes record. This is the data that actually answers: "Did our CCR program work?" And alumni accounts are completely free to the district — students receive lifetime platform access at no cost, making it the only CCR platform that stays with students beyond graduation.
Survey
Verification
Mentoring
Reporting
FAQ
