Applicants must be full-time undergraduates. They must be rising juniors or seniors who are enrolled in a degree program that relates to the strategic public policy advertising industry. Eligible majors and minors include (but are not limited to) the following subjects: mass communications, journalism, political science and business marketing. Applicants must have a proven interest in pursuing a career in strategic media planning, must have a GPA of 3.0 or higher and must demonstrate financial need. Selection is based on the overall strength of the application.